India's Tata Consultancy Services (TCS) has been ranked third most-valued IT services brand globally in 2018-19, after Accenture and IBM, according to a report by Brand Finance. Four Indian IT services companies -- TCS, Infosys, HCL and Wipro -- clinched spots in the top-10 global tally.
Valued at USD 26.3 billion, Accenture took the title of the world's most-valued IT services brand. The tag was previously held by IBM, which now occupied the second place with a brand value of USD 20.4 billion, according to the report.
"Holding steady in third place is India's largest IT services conglomerate, TCS, up 23 per cent to USD 12.8 billion, with a value bolstered by the brand's disciplined focus on the market's increased demand for digital services," it added.
Brand Finance said TCS is also the first Indian IT services brand to achieve success in the Japanese market and has positioned itself as a leader in providing a superior all-round customer experience, leveraging artificial intelligence and robotic automation across its transformation programmes.
Wipro entered the top-10 list for the first time this year, said the report, which was released at the World Economic Forum Annual Meeting in Davos, Switzerland.
"Up 25 per cent to USD 4 billion, Wipro's significant investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh, have propelled it to be the third fastest-growing brand in the segment," the report noted.
American brand Cognizant (brand value up 12 per cent to USD 8.7 billion) and India's Infosys (brand value up 8 per cent to USD 6.5 billion) held onto their last year's ranking of fourth and fifth positions, respectively.