ADVANTAGES
Despite all the risks and concerns, online pharmacies still have some advantages.Vivek Srivastava, CEO, HealthCare atHOME, says: “This business will grow in India and one of the biggest advantages is that it has better access to consumers and increased access to those in the hinterlands.“
LAWS FOR ONLINE PHARMACIES
Online pharmacies in India do not have a specific law to govern them but multiple laws govern them in an indirect manner. The Drugs and Cosmetics Act, 1940, and the Drugs and Cosmetics Rules, 1945, have guidelines on the sale of Schedule H and Schedule X drugs.These drugs can be sold only on prescription and there are specific rules for labelling and bar coding.
“Online pharmacy is not an illegal thing in India and it is covered by the Drugs and Cosmetics Act. However, there are certain grey areas in terms of certain schedule of drugs -schedule X and schedule Y,'' says Jayant Singh, sen ior vice-president, pharma business, HealthCare atHOME.
CHALLENGES
Online pharmacies themselves are facing many challenges such as difficulty in verifying the authenticity of prescriptions, regulatory issues, supplying medicines that require appropriate storage (temperature) for retaining potency. There is no assurance of temperature control either at their storage points or during transport.
Another major challenge they face is logistics. Unlike other items, drugs and medicines must be delivered within a given time frame.
Online pharmacies are facing stiff opposition from their offline counterparts too. Recently, medical shops across India went on a strike to protest against online pharmacies, saying this system encourages irrational use of medicines and sale of fake drugs.
COMPREHENSIVE SOLUTION NEEDED
“A foolproof system has to be put in place by doctors, hospital regulators, pharmacists and consumers. A panel has to be formed and a technology process needs to be created for this to function effectively,'' says Cloudnine's Kasaragod.
“Prescriptions should be digitally made and not scanned and sent to online pharmacies. Doctors should send digital prescriptions as this will also avoid prescription errors,'' he adds.
The success of online pharmacies depends on how well the pharmaceutical etailers will manage to fit themselves into the legal framework and also sell genuine medicines. Customers, for their own safety , should ensure that the prescriptions are real.