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Make in India: 10 Indian brands at par with foreign brands
Monday, May 13, 2019 IST
Make in India: 10 Indian brands at par with foreign brands

Make in India: 10 Indian brands at par with foreign brands

 
 

Prime Minister Narendra Modi is on his way to make his 'Make in India' campaign a grand success. 
 
As more and more countries shake hands with India on this campaign, Modi is likely to give the same a big push while inaugurating the Hannover Fair in Germany on April 12. Hannover Fair is the world's largest industrial fair being held on the Hanover fairground in Hanover, Germany, every year, since 2006. India as a country partner will see 350 enterprises in 2015. 
 
Here is a list of 10 Indian brands that are giving tough competition to the foreign ones:
 
1. Cafe Coffee Day:
 
Cafe Coffee Day (CCD) is an Indian cafe chain owned by Chikmagalur-based Amalgamated Bean Coffee Trading Company. This largest producer of Arabica beans in Asia grows coffee in its own estates of 12,000 acres and exports the same to various countries including USA, Europe and Japan. The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka.  As of September 2014, there are 1640 outlets across 29 states of India. Cafe Coffee Day has also recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague. Today, the company is known for owning the plantations, growing the coffee, making the coffee machines and even making the furniture for its outlets. 
 
2. Old Monk:
 
Despite any advertising, this Indian brand of rum has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years. Launched on December 19, 1954, Old Monk Rum (OMR) is owned by Mohan Meakin Limited and is produced in Ghaziabad, Uttar Pradesh. Old Monk was ranked 5th among Indian spirits brands in Impact International's 2008 list of "Top 100 Brands At Retail Value" with a retail value of 240 million dollars. Old Monk is sold by some retailers in Russia, USA, UK, Japan, UAE, Estonia, Finland, New Zealand and Canada.
 
3. Micromax:
 
This Indian consumer electronics company headquartered in Gurgaon (Haryana) surpassed South Korea's Samsung by shipping the most number of phones in a single quarter in India, in the year 2014. Micromax, which started as an IT software company in 2000, became the first Indian mobile company to start sales in Russia on January 24, 2014. 
 
Both Bollywood and Hollywood celebrities including Akshay Kumar, Twinkle Khanna and Hugh Jackman have endorsed this Indian mobile phone brand.
 
4. Royal Enfield:
 
This Indian motorcycle manufacturing company based in Chennai is known for its flagship motorcycle Royal Enfield Bullet and other mid-premium motorcycles with the characteristic thumping engine sounds and high capacity engines, all over the globe. The bikes produced by this company are also exported to counties in Europe and the US. Royal Enfield's current market share in the 250-800 cubic-centimeter segment is above 95 per cent.
 
5. Louis Phillipe:
 
This premier Indian brand of men's apparel that started in 1989 is owned by Madura Fashion and Lifestyle, a division of the Aditya Birla Group. The group also owns many other clothing and lifestyle brands namely, Van Heusen, Allen Solly and Peter England. Today, the group has an extensive network comprising 700 exclusive franchise stores, many department chains and over 2000 premium multi-brand trade outlets, both within and outside India.
 

 
 

6. Lakme:
 
This Indian brand of cosmetics is owned by Hindustan Unilever and run by CEO Pushkaraj Shenai. Lakme started as a 100 percent subsidiary of Tata Oil Mills (Tomco), part of the Tata Group. The brand was named after the French opera Lakme, which itself is the French form of Indian Godess Lakshmi, also renowned for her beauty.
 
It was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director and went on to become its chairman.
 
Lakme also started its new business in the beauty industry by setting up Lakme Beauty Salons all over India. The company is also the title sponsor for Lakme Fashion Week (LFW), a bi-annual fashion event which takes place in Mumbai. 
 
7. Airtel:
 
Bharti Airtel Limited is an Indian multinational telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Headed by Sunil Bharti Mittal, it is the largest cellular service provider in India, with 192.22 million subscribers as of August 2013. Airtel is also the largest mobile operator in South Asia and the fourth largest in the world by subscriber base.
 
8. Jaguar:
 
It's a British multinational car manufacturer brand headquartered in Whitley, England is owned by the Indian company Tata Motors since 2008. On June 2, 2008, the sale to Tata was completed at a cost of 1.7 billion pounds. A new assembly plant was also opened at Pune in April 2011. Jaguar has, in recent years, manufactured cars for the British Prime Minister, the most recent delivery being an XJ in May 2010. The company also holds royal warrants from Queen Elizabeth II and Prince Charles.
 
9. Infosys: 
 
Headquartered in Bangalore, Infosys Limited is an Indian multinational corporation that provides business consulting, information technology, software engineering and outsourcing services. Infosys is the third-largest India-based IT services company by 2014 revenues, and the fifth largest employer of H-1B visa professionals in the United States in the financial year 2013. On February 15, 2015, its market capitalisation was 2,63,735 crores rupees (42.51 billion dollars), making it India's sixth largest publicly traded company. On March 31, 2014, Infosys had 890 clients across 50 countries including United States, China, Australia, Japan, Middle East and Europe. 
 
10. Imperial Tobacco Company (ITC):
 
Imperial Tobacco Company (ITC) Limited is an Indian conglomerate headquartered in Kolkata, West Bengal. Established in 1910 as the Imperial Tobacco Company of India Limited, the company's diversified business includes numerous brands (Gold Flake cigarettes, Aashirvaad food products, Wills Lifestyle apparels, John Players, Fiama Di Wills, Classmate stationery products, etc.) and hotels (MyFortune, WelcomHotel) across the country.The company had an annual turnover of 8.31 billion dollars and a market capitalisation of 45 billion dollars in the financial year 2012-2013. It employs over 25,000 people at more than 60 locations across India and is part of Forbes 2000 list.
 

 
 
 
 
 

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Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST
Shibu Chandran
2 hours ago

Serving political interests in another person's illness is the lowest form of human value. A 70+ y old lady has cancer.

November 28, 2016 05:00 IST


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