With less than a year left for the general elections, the Bharatiya Janata Party-led government hopes to deploy a “social media analytical tool” that will create digital profiles of citizens, ostensibly to gauge their opinions about official policies, according to a bid document issued last month by the Ministry of Information and Broadcasting. The government hopes to use this information to target individuals with personalised campaigns to promote “positive” opinions and to neutralise “negative sentiments” about government schemes.
The tool, according to the specifications of the bid document, should have the capacity to monitor a range of digital platforms: Twitter, YouTube, Instagram and blogs. The tool should also be able to “listen to” email, the document says, though it is not clear how this can be achieved without violating users’ privacy.
The tool is intended to be used by the Social Media Communications Hub that the Ministry of Information and Broadcasting is planning to establish.
Given that India does not yet have a law to ensure data protection or to define the process of obtaining consent from individuals before using their data, the plan to develop the social media analytical tool has raised privacy concerns.
“If this is not surveillance, nothing is!” said Prasanna S, a Delhi-based lawyer who has worked on data and privacy issues. “Whether the entity reading the messages is human or a machine learning algorithm is immaterial. So long as a medium user knows that his/her messages are being monitored by the government, it is enough to cause a chill and is a violation of his/her freedom of speech.”
He added: “Just because a user posts a message online to the public, it does not automatically mean she loses privacy over that information. It was shared with a particular purpose. Those cannot be further analysed by third parties to profile him/her or correlate with his/her other personal data available elsewhere without his/her consent. It is fairly clear after the privacy judgement by a nine-judge bench of the Supreme Court in August.”
An executive in the internet surveillance industry who asked to remain unidentified, said it was strange that the ministry had asked for the tool to be able to monitor email. “Right now, email interception is only allowed under the law for security and crime investigations that too with the permission from home ministry,” this person said.
The Ministry of Information and Broadcasting did not respond to the email queries by Scroll.in about how the social media analytical tool would impact the privacy of individuals and how the data collected through the tool would be used.
Broad scope
The analytical tool the government is hoping to develop will not only have the capability of monitoring digital platforms, it will also be able to understand “overall social media response to a message, tweet or data”.
The tool, which will be able to monitor in all major Indian languages as well as several foreign ones, will use Natural Language Processing to “extract sentiment...as well as the context”. Natural Language Processing is a technology used by computers to understand the sentiment behind human communications.
It will categorise social media conversations and “other references” on the Internet into “positive, negative and neutral as viewed by Ministry of Information and Broadcasting”, the tender document says.
In addition, the tool will be able to create a “conversation archive” of users from their social media. It should be able to “see historic conversation of each user in a reverse chronological manner along with the ability to merge conversations across channels,” the document says.
The tool will then use the data to create “a 360 degree view of the people who are creating buzz across various topics”. It will then target citizens with “personalised responses”.
The tool would activate the government campaign machinery through alerts and notifications to “strategize recovery for negative publicity”. It will also help in “influencer activation” for “crisis management”, the document says.