India’s telecom regulator has proposed the use of Blockchain to curb unwanted calls and messages from telemarketers. TRAI wants to ensure that telemarketing communication is sent to only those subscribing to it.
It has ensured draft guidelines under the Telecom Commercial Communication Customer Preference Regulation, 2018, which would be open for comment until June 11. TRAI has also announced that it would be working with all telcos to roll out a regulatory framework that addresses unwarranted commercial communication.
Blockchain will allow securing of customer information cryptographically and will be made available to only registered telemarketers. This Blockchain-based system would be a first-of-its-kind implementation by any organisation and customers would have greater control, TRAI said.
RS Sharma, Chairman of TRAI, said:
“Blockchain is non-repudiable and confidential. Only those authorised to access details will be able to get subscriber information and only when they need to deliver a service.”