Recorded by a tourist in a South African safari park last weekend, the footage shows a lion drag a man from a tour truck - his neck in its jaws.
The animal drags the man behind a bush while one onlooker sobs hysterically and another pleads for a rifle. The footage ends as the sound of gunshots and screaming cut across the 120-acre Marakele Predator Center.
Those images, however, do not explain the sad context of the Saturday attack.
The man dragged from the truck was the park's owner, Michael Hodge, who had moved to South Africa with his family because he loved lions so much, local news outlets reported. The 72-year-old had bottle-raised the lion who attacked him and cared for it all his life, a full decade.
Hodge now lies in a hospital bed, traumatized, and may never know why Shamba turned on him. The lion Hodge loved was shot dead to save his life.
South Africa has in recent years become somewhat notorious for its lion hunts, in which rich tourists can pay thousands of dollars to kill drugged animals that have no chance to flee.
The Marakele Predator Center was nothing like that. No hunting was allowed, News 24 reported. Instead, visitors could camp a few miles from the town of Thabazimbi, in scrubland backdropped by South Africa's northern mountain ranges, among lions, Bengal tigers, meerkats, mongooses and marmoset monkeys.
"Your bed will truly vibrate with the lions roar!" the center's website informed prospective volunteers.
Hodge had once been a trader in England, and his wife a hairdresser and shop owner, the Manila Bulletin wrote in a travel article. The couple and their two children moved to South Africa in late 1990s, the Bulletin wrote, to make a business of Hodge's dream of living among lions.
"His first lion, Nina, who now lives opposite the tigress sisters, was queen of his household until she grew too big," the Bulletin wrote. "Nina slept in Mike's bed, washing his face and giving him a spit-bath at 3 a.m."
He bottle-fed a baby Shamba in 2008, CBS News reported, two years before the Marakele center opened for business.
In a photo for the center, he and his wife, Chrissy, pose grinning - she snuggling a cub, Michael with a monkey wrapped around his neck.
When the Bulletin's travel reporter visited in 2013, she wrote, "I could see nothing but endless tall grass and dry scrub."
She heard Shamba and the other golden lions roar in the distance, and kissed a half-ton tiger through a gap in the electrified fence.
Visitors traveled inside the gates in what the Hodges called the "Lion Mobile," she wrote. "They tied dead chickens to a cage on wheels, where they locked in visitors, before driving inside the enclosure Nina shares with their two hand-raised males, Freddie and Shamba."
The tourists then gaped as lions climbed all over the truck, wild animals feeding just inches from their cameras.
It was at the end of a similar excursion inside the gates on Saturday, News 24 reported, that something went terribly wrong.
When the tourist began recording, Shamba was standing in the grass a few yards from the Lion Mobile. A man on the other side of a fence, outside the gates, appeared to be calling to the lion and throwing bait into the grass to lead him away from the truck.
A park employee told CBS News this was standard procedure: An employee would lure the lions away from the vehicle, and Hodge would then open the gate and drive the tourists out of the enclosure.