Burger King forced to apologise over offensive World Cup ad mocking Russian women
Thursday, June 21, 2018 IST
The Russian division of Burger King offered lifetime supply of free burgers to Russian women if they get pregnant by World Cup players.
The Russian division of global fast food chain Burger King apologised for an advertisement that offered lifetime supply of free burgers and USD 47,000 for Russian women if they get pregnant by World Cup players.
The announcement was removed Tuesday from Burger King’s social media accounts after many users rebuked it as tasteless and sexist. According to The Associated Press, Burger King promised a reward of lifetime supply of burgers to women who get “the best football genes” and “ensure the success of the Russian team for generations to come.”
Burger King’s statement:
“We apologize for the statement we made. It turned out to be too insulting.
We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application.”
In a statement on Wednesday to The Associated Press, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online.” It said the offer “does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”
Related Topics
Related News & Articles
Shown two pictures of the same person -- one with a happy expression and the other angry -- 20 domesticated goats in an experiment were more likely to approach th...
Recently posted . 718 views . 2 min read
The killer germ, a fungus called Candida auris, has showed up in countries as far apart as Australia and Canada, Venezuela and Japan, over the past few years. It ha...
Recently posted . 746 views . 2 min read
Bangabandhu-1, was placed into Earth orbit at 4:47 p.m. EDT (2:17 a.m IST), just 33 minutes after launch
Recently posted . 696 views . 1 min read
Delta's SkyBonus program allows businesses to collect points when their employees travel with the airline that can be spent on flights and other airline perks.<...
Recently posted . 611 views . 1 min read
Washington: White House national security guide Michael Flynn secretly talked about US sanctions against Russia with Moscow`s envoy to the United States amid the pr...
Recently posted . 601 views . 17 min read
Trending News & Articles
ALMATY: Hour upon hour, day upon day, Omir Bekali and other detainees in far western China's new indoctrination camps had to disavow the...
Recently posted . 192K views . 1 min read
If you have payed attention to the belly buttons of people on the beach or the members of your family, you have probably noticed that they have different shapes and...
Recently posted . 8K views . 2 min read
In this age of terror, there might be nothing more terrifying than the thought of an attack carried out with chemical weapons. We’ve all heard the horrific ...
Recently posted . 3K views . 4 min read
Body fitness is one thing that everyone wants to maintain irrespective of age. Going to the gym and doing some great exercise always helps to maintain your body fit...
Recently posted . 3K views . 2 min read
More in Global
While it is popularly known that Saudi Arabia is the king crude oil and a key member of the Organization of the Petroleum Exporting Countries (OPEC), this country...
Recently posted. 713 views . 1 min read
Geneva: North Korea has nothing to fear from any US move to expand sanctions went for cutting it off from the global financial system and will seek after "quic...
Recently posted. 681 views . 28 min read
A new MIT study has found that the earth may lose its distinct blue color by the year 2100.
Recently posted. 566 views . 0 min read
Recently posted . 496 views
Recently posted . 723 views
Recently posted . 1K views
Recently posted . 1K views
Recently posted . 1K views . 49 min read
Recently posted . 1K views . 52 min read
US president Donald Trump on Tuesday called ties with India a “bulwark for freedom, prosperity, and peace”and Indians “very good negotiators&rdq...
Recently posted. 897 views . 1 min read
What is the most expensive gemstone in the world? In 2018 it’s a blue diamond costing nearly $4 million per carat, besting the previous holder, a Pink Star di...
Recently posted. 1K views . 1 min read