Interesting, isn’t it? Brands like Apple, Coke, Nike, etc. have time and again mesmerized the common mass with their creative and strong advertisements. Whereas, there are companies who without the help of such advertisements have made sales of billion dollars.
Here is a list of 6 such brands who believe in the concept of ‘Good things need not be talked about’ –
1. ZARA
Spending only about 0.3% of sales on advertising, ZARA has become is one of the most sought-after apparel’s brands especially for its exclusive products. The brand’s scarcity effect of its products has been able to create a sense of urgency to buy its products.
The deviation from the traditional marketing route has only brought ZARA to what it is today.
2. Rolls Royce
Wonder if anyone has ever heard, Rolls Royce, making advertisements aloud to the people? Still, everyone knows about the British luxury automobile maker brand. The brand reaps the benefits from its reputation among its wealthy clientele.
Just saying, the brand beat a 107-year-old sales record without any traditional ads.
3. Shahnaz Husain
With the marketing strategy as “the best advertisement is when the public says it’s good”, Shahnaz has always marketed on the basis of its unparalleled range of quality products, without spending much on traditional media.
Today, the best quality Ayurveda cosmetic products have been a preferred choice for most Indian women.
4. Tupperware (India Market)
Ever since Earl Tupper discovered the magic of “home parties” and the birth of its marketing strategy, the brand is known for its plastic wares, despite not coming out with a single commercial.
The brand’s only strategy was to demonstrate their prospective clients about the product benefits in women-only parties.