2) iPhone 8 and 8 Plus out of the bag, too

Apple also introduced the iPhone 8 and the iPhone 8 Plus, which resemble the iPhone 7 line but have a glass back for wireless charging.

The new phones feature Apple’s first proprietary graphics processor, which provides greater speed, improved cameras and some features for augmented reality apps.

The cheapest phones have 64GB of memory, up from 32GB in previous models, and will sell for $699 and $799. The India prices will start at Rs 64000. These phones will ship from September 29.

The phones, Apple said, will shoot pictures with better colours and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.

3) Watch Series 3 has built-in cellular

The company also introduced an upgraded Apple Watch, which can make phone calls and access the internet without the user carrying an iPhone.

The number on your phone will be the same as your iPhone. The Series 3 model will also have Apple Music available through cellular service. “Now, you can go for a run with just your watch,” said Jeff Williams, Apple’s chief operating officer and in charge of Watch development.

Apple is also adding more fitness features to the Watch, and says it is now the most used heartrate monitor in the world. Now, Apple Watch will notify users when it detects an elevated heart rate when they don’t appear to be active. It’ll also detect abnormal heart rhythms.

The Series 3 will start at $399. One without cellular goes for $329, down from $369 for the comparable model now. The original Series 1, without GPS, sells for $249, down from $269. The new watch comes out September 22.

Apple did not provide sales figures for its watches, but Cook said sales had risen 50% from the year before and that the Apple Watch was now the best-selling watch in the world.

4) Apple TV gets an upgrade

A new version of the Apple TV streaming device will be able to show video with sharper “4K” resolution and a color-improvement technology called high-dynamic range, or HDR.

Many rival devices already offer these features. But there’s not a lot of video in 4K and HDR yet, nor are there many TVs that can display it. Apple TV doesn’t have its own display and needs to be connected to a TV.

Apple said it’s been working with movie studios to bring titles with 4K and HDR to its iTunes store. They will be sold at the same prices as high-definition video, which tends to be a few dollars more than standard-definition versions. Apple said it’s working with Netflix and Amazon Prime to bring their 4K originals to Apple TV, too.

The new Apple TV device will cost $179 and ships on Sept. 22. A version without 4K will cost less.

5) Apple introduces its flashy new campus

Cook opened the event at the Steve Jobs Auditorium on Apple’s new campus with a tribute to the company’s co-founder and former CEO Jobs, who died in 2011.

“Not a day that goes by that we don’t think about him,” Cook said. “Memories especially come rushing back as we prepared for today and this event. It’s taken some time but we can now reflect on him with joy instead of sadness.”

The Apple building itself was considered to be Jobs’ final product, and Cook spent a few minutes boasting about the design, energy-saving features and public spaces at the new campus, including a flagship Apple Store.

The theatre, never before open to the public, features an expansive glass-enclosed lobby, with two massive white stone staircases leading down to the auditorium. Inside, the decor is similar to that of Apple’s stores, with hard maple flooring and tan leather seats.